AJP ONLINE ADVERTISING RATES 2009

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$605	$1,452	$2,541	$4,356	$0.68
Premium Rates	$877	$2,105	$3,684	$6,316	$0.98
eTOC Top:	$875/issue				$0.14
eTOC Bottom:	$350/issue	Add logo for $100			$0.05
TOC Package:	$1,350/issue				$0.08

Add 4-color print ad (Opp TOC) for $1,200 (a 50% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.

Banner Specifications:

• Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
• Screen size: 468 pixels wide x 60 pixels high no larger than 25k.
• Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25k and at least 72 dpi to adnet{at}faseb.org.

eTOC Bottom Sponsorship Specifications:

• Email 4 lines of text (62 characters per line) and a link to your website 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo. Email your text to adnet{at}faseb.org.

TOC Package Specifications:

• eTOC alert banners is 468 pixels wide x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
• TOC display ad size is 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi to adnet{at}faseb.org
• Include your URL and alternative text with both files for those users who have image loading turned off.

PRINT & ONLINE PACKAGES

Call FASEB AdNet at 301-634-7103 or email adnet{at}faseb.org for package options and prices.

PRINT ADVERTISING 2009

B/W Space Charges:

	1x	3x	6x	12x	24x
Full Page	$1,250	$1,125	$1,070	$1,015	$860
1/2 Page	$750	$675	$640	$610	$520
1/4 Page	$450	$405	$385	$365	$310

Agency Commission: 15% standard agency discount.

Premium Positions: (add to B/W rate)

Cover 4:	40%
Cover 3:	15%
Cover 2:	25%
Opp TOC:	25%
All others:	10%

Color Rates: (add to B/W rate)

Standard:	$415		3&4-color:	$1,095
Matched:	$495

Print Advertising Deadlines: The AJP is published monthly. Insertion orders are due 30 working days before the issue month.

Bonus Distribution AJP's March issue will be featured at the United States and Canadian Academy of Pathologists in March; the April issue will be at Experimental Biology in April; the June issue will be at the Pulmonary Pathology Society's meeting; the August issue will be at the European Congress of Pathology; the November issue will be featured at the Association of Molecular Pathology and the American College of Veterinary Pathologists. Contact FASEB AdNet for deadlines adnet{at}faseb.org or call 301-634-7103.

Print Advertising Specifications:

Space	Non-Bleed	Bleed	Live Area	Trim
Full Page	7" x 10"	8 3/8" x 11 1/8"	7" x 10"	8 1/8" x 10 7/8"
1/2 Horizontal	7" x 4 7/8"	-	-	-
1/2 Vertical	3 3/8" x 10"	-	-	-
1/4 Page	3 3/8"x 4 7/8	-	-	-

Material Requirements:

Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion order. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads.Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally.Please email adnet{at}faseb.org for file specifications and accepted formats.
Electroni Transfers: Internet-FTP or E-mail attachment. Contact AdNet for FTP instructions, access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad.


Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.

Multiple Journal Discounts
Call 301.634.7103 for discounted rates when advertising in more than one AdNet publication.